Book Recommendation: Sex 3.0 by JJ Roberts

Why? Well because property was not necessary for survival back then. In fact, bearing in mind how nomadic people were, and that you would need to carry with you any property you owned (which would slow you down), owning property would likely have reduced your chances of survival. Without the concept of property, people cannot have self-interest–except in cases where survival resources were scarce and needed to be fought over. In other words, the tribe would all look after each other. After a successful hunting and gathering foray, everybody in the tribe ate. Hoarding food would have been regarded as shameful behaviour that could get you thrown out of the tribe. If that happened and you were left to fend for yourself, your chances of survival would plummet.

Roberts, J J (2011-12-23). Sex 3.0 (Kindle Locations 736-744).  . Kindle Edition.

Bruce Lee: Wisdom for the Way

From Amazon Description:

Bruce Lee’s Wisdom for the Way gives readers direct access to Bruce Lee’s thoughts. It pulls from many of Bruce Lee’s sources – quotes, pictures, sketches – to create a visually comprehensive reference of the master. The book is also the perfect gift for martial arts enthusiasts, collectors and philosophers who want insight into the mind of Bruce Lee.

The 4-Hour Chef

From Amazon Description:

Tim Ferriss is author of the #1 New York Times best sellers The 4-Hour Workweek and The 4-Hour Body. He’s been called “The Superman of Silicon Valley” by Wired, one of Fast Company’s “Most Innovative Business People” and “the world’s best guinea pig” by Newsweek, which ranked him in its top 10 “most powerful” personalities on the 2012 Digital 100 Power Index. He is an adviser and faculty member at Singularity University, based at NASA Ames Research Center, which focuses on leveraging accelerating technologies to address global problems. Tim’s work has been featured in The New York Times, Forbes, The Economist, and The New Yorker, among many others.

The 48 Laws of Power by Robert Greene

Everything in the world depends on absence and presence. A strong presence will draw power and attention to you— you shine more brightly than those around you. But a point is inevitably reached where too much presence creates the opposite effect: The more you are seen and heard from, the more your value degrades. You become a habit. No matter how hard you try to be different, subtly, without your knowing why, people respect you less and less. At the right moment you must learn to withdraw yourself before they unconsciously push you away. It is a game of hide-and-seek.

The truth of this law can most easily be appreciated in matters of love and seduction. In the beginning stages of an affair, the lover’s absence stimulates your imagination, forming a sort of aura around him or her. But this aura fades when you know too much— when your imagination no longer has room to roam. The loved one becomes a person like anyone else, a person whose presence is taken for granted. This is why the seventeenth-century French courtesan Ninon de Lenclos advised constant feints at withdrawal from one’s lover. “Love never dies of starvation,” she wrote, “but often of indigestion.”

Greene, Robert (2000-09-01). The 48 Laws of Power (Kindle Locations 2848-2854). Penguin Group US. Kindle Edition.

The War of Art by Steven Pressfield

Here’s what I think . I think angels make their home in the Self, while Resistance has its seat in the Ego. The fight is between the two.

The Self wishes to create, to evolve. The Ego likes things just the way they are.

What is the Ego, anyway? Since this is my book, I’ll define it my way.

The Ego is that part of the psyche that believes in material existence.

The Ego’s job is to take care of business in the real world. It’s an important job. We couldn’t last a day without it. But there are worlds other than the real world, and this is where the Ego runs into trouble. Here’s what the Ego believes: 1) Death is real. The Ego believes that our existence is defined by our physical flesh. When the body dies, we die. There is no life beyond life. 2) Time and space are real. The Ego is analog. It believes that to get from A to Z we have to pass through B, C, and D. To get from breakfast to supper we have to live the whole day. 3) Every individual is different and separate from

Here’s what the Ego believes:

1) Death is real. The Ego believes that our existence is defined by our physical flesh. When the body dies, we die. There is no life beyond life.

2) Time and space are real. The Ego is analog. It believes that to get from A to Z we have to pass through B, C, and D. To get from breakfast to supper we have to live the whole day.

3) Every individual is different and separate from every other. The Ego believes that I am distinct from you. The twain cannot meet. I can hurt you and it won’t hurt me.

4) The predominant impulse of life is self-preservation. Because our existence is physical and thus vulnerable to innumerable evils, we live and act out of fear in all we do. It is wise, the Ego believes, to have children to carry on our line when we die, to achieve great things that will live after us, and to buckle our seat belts.

5) There is no God. No sphere exists except the physical and no rules apply except those of the material world. These are the principles the Ego lives by. They are sound solid principles.

These are the principles the Ego lives by. They are sound solid principles.

Here’s what the Self believes:

1) Death is an illusion. The soul endures and evolves through infinite manifestations.

2) Time and space are illusions. Time and space operate only in the physical sphere, and even here, don’t apply to dreams, visions, transports. In other dimensions we move “swift as thought ” and inhabit multiple planes simultaneously.

3) All beings are one. If I hurt you, I hurt myself.

4) The supreme emotion is love. Union and mutual assistance are the imperatives of life . We are all in this together.

5) God is all there is . Everything that is, is God in one form or another. God, the divine ground, is that in which we live and move and have our being. Infinite planes of reality exist, all created by, sustained by and infused by the spirit of God.

Pressfield, Steven (2011-11-11). The War of Art (p. 138). Black Irish Entertainment LLC. Kindle Edition.

The Paleo Primer: A Jump-Start Guide to Losing Body Fat and Living Primally

From the Amazon description:

How amazing would it be if eating great tasting food helped you to lose fat, boost your energy levels and made you look awesome?! Thanks to Paleo Primer, this is now possible and-more to the point-sustainable. Paleo Primer is a great resource to help readers get quickly acquainted with the principles of Primal/paleo/evolutionary health living and eating. The first half of the book lays out the basics, with humorous and memorable cartoons to convey the key messages and lay the foundation for an effective daily routine. You’ll learn how to get your mind right for lifestyle transformation, understand which foods to eliminate and why, follow step-by-step plan to get started, and even enjoy a list of “lifesaving books and websites.

Letters from a Stoic

From Amazon description:

A philosophy that saw self-possession as the key to an existence lived ‘in accordance with nature’, Stoicism called for the restraint of animal instincts and the severing of emotional ties. These beliefs were formulated by the Athenian followers of Zeno in the fourth century BC, but it was in Seneca (c. 4 BC- AD 65) that the Stoics found their most eloquent advocate. Stoicism, as expressed in the Letters, helped ease pagan Rome’s transition to Christianity, for it upholds upright ethical ideals and extols virtuous living, as well as expressing disgust for the harsh treatment of slaves and the inhumane slaughters witnessed in the Roman arenas. Seneca’s major contribution to a seemingly unsympathetic creed was to transform it into a powerfully moving and inspiring declaration of the dignity of the individual mind.

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An Amazon Description of the book:

A few years ago, a Harvard anthropologist and primatologist named Richard Wrangham published a fascinating book called Catching Fire, in which he argued that it was the discovery of cooking by our early ancestors— and not tool making or meat eating or language— that set us apart from the apes and made us human. According to the “cooking hypothesis,” the advent of cooked food altered the course of human evolution. By providing our forebears with a more energy-dense and easy-to-digest diet, it allowed our brains to grow bigger (brains being notorious energy guzzlers) and our guts to shrink. It seems that raw food takes much more time and energy to chew and digest, which is why other primates our size carry around substantially larger digestive tracts and spend many more of their waking hours chewing— as much as six hours a day.

Cooking, in effect, took part of the work of chewing and digestion and performed it for us outside of the body, using outside sources of energy. Also, since cooking detoxifies many potential sources of food, the new technology cracked open a treasure trove of calories unavailable to other animals. Freed from the necessity of spending our days gathering large quantities of raw food and then chewing (and chewing) it, humans could now devote their time, and their metabolic resources, to other purposes, like creating a culture.

Cooking gave us not just the meal but also the occasion: the practice of eating together at an appointed time and place. This was something new under the sun, for the forager of raw food would have likely fed himself on the go and alone, like all the other animals. (Or, come to think of it, like the industrial eaters we’ve more recently become, grazing at gas stations and eating by ourselves whenever and wherever.) But sitting down to common meals , making eye contact, sharing food, and exercising self-restraint all served to civilize us. “Around that fire,” Wrangham writes, “we became tamer.” Cooking thus transformed us, and not only by making us more sociable and civil. Once cooking allowed us to expand our cognitive capacity at the expense of our digestive capacity, there was no going back: Our big brains and tiny guts now depended on a diet of cooked food. (Raw-foodists take note.) What this means is that cooking is now obligatory— it is, as it were, baked into our biology.

Pollan, Michael (2013-04-23). Cooked: A Natural History of Transformation (Kindle Locations 117-133). Penguin Group US. Kindle Edition.

Ernest Hemingway on Writing

From The Book:

“A good writer should know as near everything as possible. Naturally he will not. A great enough writer seems to be born with knowledge. But he really is not; he has only been born with the ability to learn in a quicker ratio to the passage of time than other men and without conscious application, and with an intelligence to accept or reject what is already presented as knowledge. There are some things which cannot be learned quickly and time, which is all we have, must be paid heavily for their acquiring. They are the very simplest things and because it takes a man’s life to know them the little new that each man gets from life is very costly and the only heritage he has to leave. Every novel which is truly written contributes to the total knowledge which is there at the disposal of the next writer who comes, but the next writer must pay, always, a certain nominal percentage in experience to be able to understand and assimilate what is available as his birthright and what he must, in turn, take his departure from.”

Death in the Afternoon, pp. 191– 192 | (2002-07-25). Ernest Hemingway on Writing (Kindle Location 179). Scribner. Kindle Edition.

Do the Work by Steven Pressfield

My success is the result of constantly difficult, sometimes annoying, and very often redundant, hard-ass work. This book will help you understand what that looks like and motivate you as well.

Easy read. Excellent read.

From the Amazon Description:

Could you be getting in your way of producing great work? Have you started a project but never finished? Would you like to do work that matters, but don’t know where to start?

The answer is Do the Work, a manifesto by bestselling author Steven Pressfield, that will show you that it’s not about better ideas, it’s about actually doing the work.

Do the Work is a weapon against Resistance – a tool that will help you take action and successfully ship projects out the door.

“There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours.”

Available in both a 5-pack and 48-pack for you to share, as well as a special collectible edition, Do the Work may be just what you need to get out of your own way.


This book  is a MUST READ if you are in any form of business. Actually, scratch that, it’s required reading for everyone. Period. The better you understand people, the better you are at life. It’s really as simple as that.

From the Amazon Description:

Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

The Plagiarist

Hugh Howey is a new author that become a break-out sensation on Amazon with his Wool series. I highly, highly recommend that series and this book.

From the Amazon description:

Adam Griffey is living two lives. By day, he teaches literature. At night, he steals it. Adam is a plagiarist, an expert reader with an eye for great works. He prowls simulated worlds perusing virtual texts, looking for the next big thing. And when he finds it, he memorizes it page by page, line by line, word for word. And then he brings it back to his world. 

But what happens when these virtual worlds begin to seem more real than his own? What happens when the people within them mean more to him than flesh and blood? What happens when a living thing falls in love with someone who does not actually exist?

How To Win Friends and Influence People

This is a classic. Get it and read it. Understanding people better will save you much torment in the future on top of getting you better results in your business, friendships and relationships.

From the beginning of the book:

If you wish to get the most out of this book, there is one indispensable requirement, one essential infinitely more important than any rule or technique. Unless you have this one fundamental requisite, a thousand rules on how to study will avail little. And if you do have this cardinal endowment, then you can achieve wonders without reading any suggestions for getting the most out of a book. What is this magic requirement? Just this: a deep, driving desire to learn, a vigorous determination to increase your ability to deal with people. How can you develop such an urge? By constantly reminding yourself how important these principles are to you. Picture to yourself how their mastery will aid you in leading a richer, fuller, happier and more fulfilling life. Say to yourself over and over: “My popularity, my happiness and sense of worth depend to no small extent upon my skill in dealing with people.”

Carnegie, Dale (2010-08-24). How To Win Friends and Influence People (Kindle Locations 182-188). Simon & Schuster. Kindle Edition.

The Boron Letters

Gary Halbert is my favorite writer of all time. I have rewritten (retyped) almost all of his newsletters after finishing this book (if you read it, you’ll see what I’m talking about).

This book is about life, marketing, writing, and direct mail. It’s amazing in so many ways. You’ve never read a writer until you’ve experienced Halbert’s conversational style. It’s mesmerizing.


O.K., the next thing you need to do is get yourself a copy of my book that has “2001 Headlines” and read it. Then get Ben Suarez’s book “SuperBiz” and read the headlines in his book. Keep going. Make yourself a collection (a “swipe file”) of good ads and good DM pieces and read them and take notes. (Eric and B. can help.)

Halbert, Gary; Halbert, Bond (2013-02-27). The Boron Letters (p. 54). . Kindle Edition.

One thing I want to stress is that you must be very clear, very specific about what you want him to do. Lead him by the hand and take him exactly where you want him to go. Tell him where the order coupon is. Tell him to fill it out. Tell him to enclose the payment . Tell him how much to send. Tell him who the checks and money orders should be made out to. Tell him to use the envelope. Tell him the envelope doesn’t need a stamp. (If it doesn’t.) Tell him to put the envelope in the mail.

Halbert, Gary; Halbert, Bond (2013-02-27). The Boron Letters (p. 92). . Kindle Edition.

Now, here are a few other tips on how to write good copy or , as a matter of fact, “good anything”. Use simple common everyday words. Use “get” instead of “procure.” Write short sentences and short paragraphs. Use “transition” words and phrases to make your writing flow smoothly. Do you notice how I use transition words and phrases such as the following? Well, as a matter of fact, I first blah… Now, naturally, we don’t want to blah, blah… And, of course, here is what she said blah, blah, blah…

Halbert, Gary; Halbert, Bond (2013-02-27). The Boron Letters (p. 97). . Kindle Edition.

Now, don’t get me wrong. I said the book was written clearly, I did not say it was written by a sane person. Onward. By the way, do you notice how little one word transition sentences like “onward.” keep the flow going? You say you do notice ? O.k., smarty, see if you can answer this question: Question: What is the best way of becoming a good writer? Aha! You’re not absolutely certain about this one , are you?

Halbert, Gary; Halbert, Bond (2013-02-27). The Boron Letters (p. 97). . Kindle Edition.

The Richest Man in Babylon

Travel back in time as George S. Clason takes you back to Babylon in his enlightening, insightful book on financial investment and fiscal success. The original version now restored and revised, this series of delightful short stories teaches economic tips and tools for financial success that have withstood the test of time and are applicable still today.

Some quotes:

“Advice is one thing that is freely given away, but watch that you only take what is worth having.” 

“Will power is but the unflinching purpose to carry the task you set for yourself to fulfillment.” 

“It costs nothing to ask wise advice from a good friend.” 

“Our acts can be no wiser than our thoughts.” 

“Learning was of two kinds: the one being the things we learned and knew, and the other being the training that taught us how to find out what we did not know?” 

“If you desire to help thy friend, do so in a way that will not bring thy friend’s burdens upon thyself.” 

“The hungrier one becomes, the clearer one’s mind works— also the more sensitive one becomes to the odors of food.” 

“The reason why we have never found measure of wealth. We never sought it.” 

“The sun that shines today is the sun that shone when thy father was born, and
will still be shining when thy last grandchild shall pass into the darkness.” 

“In those things toward which we exerted our best endeavors we succeeded.” 

“When no buyers were near, he talked to me earnestly to impress upon me how valuable work would be to me in the future: ‘Some men hate it. They make it their enemy. Better to treat it like a friend, make thyself like it. Don’t mind because it is hard. If thou thinkest about what a good house thou build, then who cares if the beams are heavy and it is far from the well to carry the water for the plaster. Promise me, boy, if thou get a master, work for him as hard as thou canst. If he does not appreciate all thou do, never mind. Remember, work, well-done, does good to the man who does it. It makes him a better man.”